Running a successful business requires a business owner to have knowledge across a number of disciplines;

• Sales and Marketing
• Operations and
• Financial Management

To assist SME business owners manage and grow their business we have created a ‘Business Essentials Pack’ which includes essential information, checklists and standard documents designed to help business owners navigate the way through the foreign areas.  The Pack has the following modules:

1. Business Planning Module – helps the business owner to determine where the business is in its life cycle and create an Action Plan of what needs to be done to achieve the business owner’s goals.  Includes the following sections;

• Business Review
• SWOT Analysis
• Mission Statement
• Goals
• Business Action Plan
• Business Potential Analysis
• Budget

Includes standard forms and checklists to support the above sections

2. Sales and Marketing Module – looks at the various strategies and tools available to attract more customers and increase sales.  Includes the following sections;

• Business Action Planning Worksheet
• Customer Database
• Customer Contact Program
• Customer Product / Service Matrix
• Your Unique Business Difference
• Getting More Customers
• Advertising
• Customer Lifetime Value
• Risk Removal
• Questionnaires
• Activity
• Measurement
• Reporting

Includes standard forms and checklists to support the above sections

3. Operations Module – considers the operational issues every business needs to address and includes the following sections;

• Policies
• Systems and Procedures
• Information Technology
• Legislative Compliance
• Hiring and Firing
• Employment Contracts
• Job Descriptions
• Employee Reviews
• Team Meetings
• Monthly Management Meetings
• Organisational Structure
• OH&S
• Risk Management
• Reporting

Includes standard forms and checklists to support the above sections

4. Financial Management Module – is concerned with recording business transactions, compliance with all taxation legislation and the reporting of information to assist the business owner manage the business.  Includes the following sections;

• Accounting Systems
• Taxation Compliance
• Asset Management
• Budgets
• Cash Flow
• Funding
• Reporting

Includes standard forms and checklists to support the above sections

If you are interested in more detail on the ‘Business Essentials Pack’ please contact us on kevin@absa.com.au.au

Disclaimer:  The modules are designed to be an introduction to business practices and the information is not intended to constitute or convey specific advice but is general comments for education purposes only.  Also customers should be aware there may have been changes in relevant legislation following the release of the modules.  Customers should not rely solely on the information contained in the modules and we recommend they obtain formal advice before taking any action.